Digital out-of-home agency Posterscope teams up with Seedooh

How transparency and accountability helped Seedooh get outdoor vendors on board

ODNA signs with Seedooh

Digital out of home: How could the new measurement system evolve?

In its dogged quest to bring the medium into the digital age, the out of home industry is focusing on audience measurement and independent campaign delivery reporting for digital screens. AdNews explores how a new measurement system should evolve.

By Arvind Hickman | 28 May 2018



PwC Australia Aligns With Seedooh For Consistent Reporting In Out Of Home

Professional services firm PwC Australia and Seedooh, the independent technology platform offering standardised reporting to the Out of Home industry, are currently piloting an independent assurance approach over OOH media campaign data controls.

15th February 2018, By seedooh


Launched in July 2017, the Seedooh platform provides campaign delivery reporting for both digital and traditional OOH formats and is a worldwide first of its kind.  The business is managed in Australia by CEO Tom Richter and Director of Partnerships Joe Copley.Read more

OMA appoints Red Ant Design to create automated out of home platform

The Outdoor Media Association has appointed Red Ant Design to create Australia’s first ‘automated proposal platform’ (APP).

Red Ant Design’s new platform, which will be built in Sydney, will allow media agencies to request proposals from OMA members and combine those proposals into a campaign.

Jul 24th 2017 - Mumbrella

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