Connected truth in Out-of-Home delivery reporting.
Connected truth in Out-of-Home delivery reporting.
About
Independent. Proven. Trusted
Seedooh creates new value for the buy- and sell-sides of the OOH sector by connecting, standardising and verifying both Classic and Digital Out-of-Home delivery data. Purpose built for the present, with future-proof system architecture.
Since 2015, Seedooh has been working with Australian and global OOH sector participants to develop, test and prove its own proprietary, entirely independent reporting technology and controls methodology – at scale.
Following the first production release in 2017, the Seedooh Platform:
• Has data for over 30,000 bookings, across 25,000 locations
• Is now processing c.1.5 Billion installations and/or play events each month
• Is event streaming campaign delivery to over 1,500 active buy- and sell-side users
The media future requires connected data and automation. Automation can’t happen without standardisation – and confidence in the connected data.
Campaign delivery and play-out data is an obvious place to accelerate OOH connectivity, whilst increasing confidence – it is factual and can be verified in real time. Seedooh has proven this at market scale in Australia.
Seedooh is Unique
Seedooh is a purpose built platform, offering independent verification, via safe, secure connections to complete datasets for both Digital and Classic OOH - in alignment with global best-practice assurance standards.
Seedooh is Unique
Seedooh is a purpose built platform, offering independent verification, via safe, secure connections to complete datasets for both Digital and Classic OOH - in alignment with global best-practice assurance standards.
“With the revelations around serious misreporting by some within the online space, we recognised it was important to be at the pinnacle of transparency even before any questions were asked. “After all, clients rightfully deserve peace of mind that they are getting what they pay for.”
— Brendon Cook, CEO, oOh!media
“We know that digital offers considerable benefits for advertisers, and the partnership with Seedooh allows advertisers to have complete confidence that their campaigns have appeared and offers the highest level of transparency.”
— Steve O'Connor, CEO, JCDecaux Australia
"When you get to the point, as we are here and in the UK, where 50% of the market is digital, and there's no proper way of verifying playout, that's a problem. One we all have to solve."
— Stephen Whyte, Posterscope Global President / AdNews, 1 May 2019
"Seedooh’s platform helps Ayuda bring POP reporting to the next level by providing independent verification and control methodology via intuitive and seamless web experiences."
— Daniel Fleischer, Global VP Business Development, Ayuda
"Seedooh will connect, verify and automate our display reporting on all our campaigns, so we can firstly confirm what occurred and then work more closely with our customers on achieving better, more effective campaigns. This we expect will become the new benchmark in advertiser expectation of display accountability."
— Phil Clemas, Chief Executive, LUMO
“With the revelations around serious misreporting by some within the online space, we recognised it was important to be at the pinnacle of transparency even before any questions were asked. “After all, clients rightfully deserve peace of mind that they are getting what they pay for.”
— Brendon Cook, CEO, oOh!media
“We know that digital offers considerable benefits for advertisers, and the partnership with Seedooh allows advertisers to have complete confidence that their campaigns have appeared and offers the highest level of transparency.”
— Steve O'Connor, CEO, JCDecaux Australia
"When you get to the point, as we are here and in the UK, where 50% of the market is digital, and there's no proper way of verifying playout, that's a problem. One we all have to solve."
— Stephen Whyte, Posterscope Global President / AdNews, 1 May 2019
"Seedooh’s platform helps Ayuda bring POP reporting to the next level by providing independent verification and control methodology via intuitive and seamless web experiences."
— Daniel Fleischer, Global VP Business Development, Ayuda
"Seedooh will connect, verify and automate our display reporting on all our campaigns, so we can firstly confirm what occurred and then work more closely with our customers on achieving better, more effective campaigns. This we expect will become the new benchmark in advertiser expectation of display accountability."
— Phil Clemas, Chief Executive, LUMO
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