Connected truth in campaign delivery
Connected truth in campaign delivery
Independent. Proven. Trusted.
Seedooh’s Independent Verification Platform (IVP) creates value for the buy and sell side of the Out-of-Home sector by automating and verifying both Digital and Classic campaign delivery. Purpose built for the present – and ready for the future.
INDEPENDENT
Seedooh is entirely independent and entirely external to the transactional demand and supply chain. The business is not owned, or improperly influenced by the buy or sell side of the market.
PROVEN
Since 2017, Seedooh IVP:
- Has analysed, verified and reported over 30,000 campaign bookings across more than 50,000 locations
- Is processing c.1.5 billion playout and installation events every month
- Is event streaming verified campaign playout to thousands of active buy and sell side users
TRUSTED
- Trusted by leading publishers, to integrate safely & securely, to fully automate transparent, independent reporting
- Trusted by leading media agencies, to provide an always-on source of truth, verified to global best practice standards
Seedooh is operating at market scale in Australia and is now providing its unique solution in New Zealand, Asia and Europe.
Seedooh is Unique
Seedooh creates system-to-system automation, whilst also verifying all relevant data sets to global best practice standards. Manual steps in the reporting process are inefficient and present an opportunity for error / tampering. Seedooh drives efficiency and confidence, by removing the need (and ability) to handle data manually - without placing additional risk or load on sophisticated DOOH network operations, or on media campaign execution processes and post-analysis.
Seedooh is Unique
Seedooh creates system-to-system automation, whilst also verifying all relevant data sets to global best practice standards. Manual steps in the reporting process are inefficient and present an opportunity for error / tampering. Seedooh drives efficiency and confidence, by removing the need (and ability) to handle data manually - without placing additional risk or load on sophisticated DOOH network operations, or on media campaign execution processes and post-analysis.
“With the revelations around serious misreporting by some within the online space, we recognised it was important to be at the pinnacle of transparency even before any questions were asked. “After all, clients rightfully deserve peace of mind that they are getting what they pay for.”
— Brendon Cook, CEO, oOh!media
“We know that digital offers considerable benefits for advertisers, and the partnership with Seedooh allows advertisers to have complete confidence that their campaigns have appeared and offers the highest level of transparency.”
— Steve O'Connor, CEO, JCDecaux Australia
"When you get to the point, as we are here and in the UK, where 50% of the market is digital, and there's no proper way of verifying playout, that's a problem. One we all have to solve."
— Stephen Whyte, Posterscope Global President / AdNews, 1 May 2019
"Seedooh will connect, verify and automate our display reporting on all our campaigns, so we can firstly confirm what occurred and then work more closely with our customers on achieving better, more effective campaigns. This we expect will become the new benchmark in advertiser expectation of display accountability."
— Phil Clemas, Chief Executive, LUMO
“With the revelations around serious misreporting by some within the online space, we recognised it was important to be at the pinnacle of transparency even before any questions were asked. “After all, clients rightfully deserve peace of mind that they are getting what they pay for.”
— Brendon Cook, CEO, oOh!media
“We know that digital offers considerable benefits for advertisers, and the partnership with Seedooh allows advertisers to have complete confidence that their campaigns have appeared and offers the highest level of transparency.”
— Steve O'Connor, CEO, JCDecaux Australia
"When you get to the point, as we are here and in the UK, where 50% of the market is digital, and there's no proper way of verifying playout, that's a problem. One we all have to solve."
— Stephen Whyte, Posterscope Global President / AdNews, 1 May 2019
"Seedooh will connect, verify and automate our display reporting on all our campaigns, so we can firstly confirm what occurred and then work more closely with our customers on achieving better, more effective campaigns. This we expect will become the new benchmark in advertiser expectation of display accountability."
— Phil Clemas, Chief Executive, LUMO
Our Partners
Seedooh has system integrations with these OOH media companies:
Seedooh is ‘always on’ at these agencies, enabling insights and analytics across all integrated data:
Seedooh verification at market scale has been activated by these brands:
Our Partners
Seedooh has system integrations with these OOH media companies:
Seedooh is ‘always on’ at these agencies, enabling insights and analytics across all integrated data:
Seedooh verification at market scale has been activated by these brands:
