QMS NZ press release 16th September 2020
QMS NZ is pleased to announce the launch of Seedooh’s independent reporting and verification platform, for all QMS Digital Out of Home (DOOH) campaigns, as advertisers increasingly focus on brand safe and transparent environments for their advertising.
Digital outdoor has seen phenomenal year-on-year growth and is increasingly used for complex dynamic multi-flight and multi-site schedules. Understanding this, QMS NZ recognises that utilising independent verification platforms will help provide reassurance and confidence to their client base. Seedooh’s platform easily integrates into QMS NZ’s digital operational system to allow advertisers access to proof of their DOOH campaign delivery, as well as giving them access to data that helps evaluate campaign performance, across New Zealand’s largest large format digital network.
Angus Swainson – Strategy Director, Outdoor
“QMS NZ’s national digital network continues to deliver unparalleled reach across New Zealand and has rapidly expanded into key regional metropolitan areas. As our network coverage increases and the breadth and complexity of campaigns escalates, we recognise the need to give our advertisers confidence that their campaigns have run on time and in the right locations. This is a natural step in the maturity of DOOH in New Zealand”
Tom Richter, Founder and CEO of Seedooh said:
“Our entirely automated, low impact approach to providing best practice independent verification and campaign reporting at scale has been proven and adopted at market level in Australia over the last 3 years. We’re very pleased to now be adding New Zealand’s biggest large format digital network to the platform, as we continue to expand the business into progressive markets, where standardisation, automation and confidence are recognised catalysts for innovation and growth”.
QMS NZ (specialist out-of-home, digital media and production business) is part of MediaWorks, New Zealand’s largest independent broadcaster. The combined businesses are the first in market to realise the combined power of out-of-home, radio, TV and digital as an unrivalled destination for advertisers to build brands and maximise audience reach.